---
title: "The Price Way: Financial Discipline"
description: Price is celebrating its 75th anniversary in 2024, and our commemoration of this milestone will focus on the 13 tenets of the Price Way.
image: https://blog.priceindustries.com/hubfs/Ernie%20Price%20at%20his%20desk%20circa%201955_crop.jpg
---

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[![Price Industries](https://blog.priceindustries.com/hubfs/Priceindustries-March-2018/Images/Price_Logo_Blue.svg)](https://www.priceindustries.com/) The Science of ComfortTM

## The Science of Comfort

Your Premier Source for All Things HVAC

# The Price Way: Financial Discipline

Posted by [Price Industries](https://blog.priceindustries.com/author/price-industries) on October 22, 2024 at 9:00 AM

![Price Industries](https://blog.priceindustries.com/hubfs/Price%20Icon.png)

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## Investing for the Long Term and Putting People Over Profit

*Price is celebrating its 75th anniversary throughout 2024, and our commemoration of this milestone will dedicate special attention to the 13 tenets of [the Price Way](https://bit.ly/4h22F7V). Each post in this [blog series](https://blog.priceindustries.com/tag/13-tenets) explores one of these guiding principles, giving our blog readers a closer look at its meaning.*

In this post, we’ll be looking at what **financial discipline** means at Price.

| ![Ernie Price working at his desk](https://blog.priceindustries.com/hs-fs/hubfs/Ernie%20Price%20at%20his%20desk%20circa%201955_crop.jpg?width=2368&height=1579&name=Ernie%20Price%20at%20his%20desk%20circa%201955_crop.jpg) |
| --- |
| Ernie Price working at his desk, circa 1955 |

At Price, we focus on investing for the long term. Compared to many publicly traded companies or private equity firms that drive solely for short-term shareholder profitability, this allows for a different style of financial discipline.

Investing for the long term means we’re willing to take risks and sustain losses to ensure we’re [building foundation](https://blog.priceindustries.com/the-price-way-foundation-and-legacy). This sometimes results in excess capacity and nonproductive assets, but it also ensures we’ll be ready [when surge capacity is required](https://blog.priceindustries.com/inside-price-the-golspie-north-facility). Some new ventures may take more than 10 years to produce good financial results, but this is necessary to stay ahead of the curve. Profits are not just measured over quarters or even years; they’re also measured over decades and generations.

Our decentralized, nonbureaucratic company structure is supported by business leaders who are detail oriented enough to spot areas for improvement and forward thinking enough to see [opportunities for growth](https://blog.priceindustries.com/the-price-way-growth). We keep on top of the trends and concentrate on what we can control: serving our customers, ensuring capacity and [innovation](https://blog.priceindustries.com/the-price-way-innovation), and working with our partners on [win-win strategies](https://blog.priceindustries.com/the-price-way-the-golden-rule).

|  |
| --- |
| Watch the video to learn more about the financial discipline tenet! |

Our leaders’ vision of maintaining a [relentless focus on service](https://blog.priceindustries.com/the-price-way-service) requires continual investment in people, [science](https://blog.priceindustries.com/the-price-way-straight-goods), training, efficiency and plant capacity. While we keep the majority of our earnings to invest for tomorrow, we also [give back to our communities](https://bit.ly/4dLF6h5) today. Sharing our success with our customers, employees and community is a proud legacy that shows what we built, contributed and left behind. To quote a “[Gerryism](https://blog.priceindustries.com/launching-im-just-gerry),” we will always put people over profit.

We invest for the future because that’s where our customers expect us to be. When you concentrate on serving, investing and innovating, the financial results will follow.

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 Topics: [Employees](https://blog.priceindustries.com/tag/employees), [Customer Service](https://blog.priceindustries.com/tag/customer-service), [13 Tenets](https://blog.priceindustries.com/tag/13-tenets)

## At Price, when we say “the sky is the limit,” we actually mean it.

Our customers have come to count on a consistent and ever-increasing stream of new products and enhancements.  Price has a large team of experienced and talented engineers who are consistently working on breakthrough ideas.  We are not afraid to move into whole new product categories if we believe we have a contribution to make.

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### Price Industries - Who We Are

The founding principles of Price have never changed – business integrity, first-class service, innovation and a commitment to people. Our dependable quality, reliable delivery, and knowledgeable follow-up service have made Price a market leader in supplying air distribution, critical controls, and noise control products. After more than 60 years, Price remains a privately held family company with a deep heritage and commitment to innovation and service. Our long-standing vision, traditional values, and the Price way of doing business are the cornerstones of our leadership position in the non-residential air distribution industry.

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