---
title: "The Price Way: The Golden Rule"
description: Price is celebrating its 75th anniversary in 2024, and our commemoration of this milestone will focus on the 13 tenets of the Price Way.
image: https://blog.priceindustries.com/hubfs/History%20Scans_1946-1971_072_crop.jpg
---

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[![Price Industries](https://blog.priceindustries.com/hubfs/Priceindustries-March-2018/Images/Price_Logo_Blue.svg)](https://www.priceindustries.com/) The Science of ComfortTM

## The Science of Comfort

Your Premier Source for All Things HVAC

# The Price Way: The Golden Rule

Posted by [Price Industries](https://blog.priceindustries.com/author/price-industries) on January 16, 2024 at 9:00 AM

![Price Industries](https://blog.priceindustries.com/hubfs/Price%20Icon.png)

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## Respecting Others and Finding Balance

*Price is celebrating its 75th anniversary throughout 2024, and our commemoration of this milestone will dedicate special attention to the 13 tenets of [the Price Way](https://bit.ly/3S7L83S). Each post in this [blog series](https://blog.priceindustries.com/tag/13-tenets) explores one of these guiding principles, giving our blog readers a closer look at its meaning.*

In this post, we’ll be looking at what the Golden Rule means at Price.

| ![A sales associate showing a grille to a customer at a sales counter](https://blog.priceindustries.com/hs-fs/hubfs/History%20Scans_1946-1971_072_crop.jpg?width=2633&height=2119&name=History%20Scans_1946-1971_072_crop.jpg) |
| --- |
| Price’s sales counter in the 1960s |

In our personal lives, we all strive to practice the Golden Rule: “Treat others as you would like to be treated yourself.” This motto has been passed down through the ages as a way to live a principled life, all the while keeping its message the same: everyone, without exception, should be treated with respect.

At Price, this same rule that guides our personal exchanges also dictates our approach to business. In all facets – including our interactions with vendors, customers, team members and the community – we aspire to make the right choices. We are thoughtful in our decisions and actions; we take the high road even when it isn’t easy. We focus on how we conduct ourselves rather than on whether we win or lose, and given the choice between giving and taking, we choose to give.

The Golden Rule goes hand in hand with Price’s [tenet of service](https://blog.priceindustries.com/the-price-way-service). Adopting a service culture starts with knowing how to serve. This means taking the time to listen, making the effort to understand and digging deeper to discover what’s important and [how our business can make an impact](https://bit.ly/3TR8Vqg).

We have found that doing business by the Golden Rule naturally creates a balance. It is about respecting and being respected, empathizing and finding empathy in return. As Marty Maykut, President of [Anvil Management](https://bit.ly/3vi7nes), says, “It is reciprocal. It is being great partners. It is win-win.”

|  |
| --- |
| Watch the video to learn more about the Golden Rule tenet! |

Over the years, we have learned that treating others with respect and committing ourselves to service, both in life and in business, is a winning combination. By running a principled organization, we will leave behind a legacy to be proud of – a legacy worth celebrating.

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 Topics: [Employees](https://blog.priceindustries.com/tag/employees), [Customer Service](https://blog.priceindustries.com/tag/customer-service), [13 Tenets](https://blog.priceindustries.com/tag/13-tenets)

## At Price, when we say “the sky is the limit,” we actually mean it.

Our customers have come to count on a consistent and ever-increasing stream of new products and enhancements.  Price has a large team of experienced and talented engineers who are consistently working on breakthrough ideas.  We are not afraid to move into whole new product categories if we believe we have a contribution to make.

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### Price Industries - Who We Are

The founding principles of Price have never changed – business integrity, first-class service, innovation and a commitment to people. Our dependable quality, reliable delivery, and knowledgeable follow-up service have made Price a market leader in supplying air distribution, critical controls, and noise control products. After more than 60 years, Price remains a privately held family company with a deep heritage and commitment to innovation and service. Our long-standing vision, traditional values, and the Price way of doing business are the cornerstones of our leadership position in the non-residential air distribution industry.

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