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The Price Way: Team, Humility and ‘No Ego’ Culture

Written by Price Industries | August 27, 2024 at 2:17 PM

Committing to the Good of the Group

Price is celebrating its 75th anniversary throughout 2024, and our commemoration of this milestone will dedicate special attention to the 13 tenets of the Price Way. Each post in this blog series explores one of these guiding principles, giving our blog readers a closer look at its meaning.

In this post, we’ll be looking at what team, humility and “no ego” culture mean at Price.

The Winnipeg plant team, 1989

Throughout the entire Price organization, all our accomplishments are team accomplishments. Price has a “no ego” culture where we each contribute our best individually to the team win, celebrating new ideas and successes wherever they come from. We maintain our humility by remembering our roots as a small company.

In the words of Gerry Price from his presentation on the role of the leader, “It is the great leader who solves the crisis of the day, without hesitation seeking input from his or her team members and other leaders in finding the best solution that keeps customers and the company whole.”

This humble, listening approach applies everywhere at Price – especially to the front line. These talented individuals illustrate how powerful true teamwork can be as they continually achieve success by committing to the good of the group.

“I've found that the best way to drive positive change is to get out onto the plant floor and connect with the people there. They are the experts on what it takes to make our day-to-day successful,” said Chief Operating Officer Aaron Schoonbaert, emphasizing the reciprocal nature of this aspect of Price’s culture. “And by demonstrating this trust, we create the right environment for finding the real opportunity for improvement and implementing the correct solution.”

Effective leaders start with humility, releasing any sense of ego in an effort to build trust with their teams. It is this releasing of ego that allows leaders to listen to everyone in the organization – frontline staff, customers and other leaders – to collectively grow the business.

Watch the video to learn more about the team, humility and “no ego” culture tenet!

We strive for a “team first, no ego” culture everywhere at Price.

“The team approach is one that works for us,” said Thomas Orr, General Manager of E.H. Price, our longstanding Canadian sales organization. “We understand that everyone has unique skills that contribute to our success and that one is not more or less important than another. Acknowledging this means that all of us have an equal voice and are encouraged to contribute to our full potential.”